Life has a way of changing us in unexpected ways.
In 2024, my world changed when I was diagnosed with cancer. What followed were months of chemotherapy, surgeries, physical challenges, and emotional healing. During this journey, I lost over 20 kilograms, and with that, many of the clothes in my wardrobe no longer fit me.
As I looked at these perfectly wearable clothes, I wondered: could they find a new home and bring joy to someone else?
At the same time, I met many fellow cancer patients who were courageously fighting their battles while facing financial and emotional hardships. I wanted to create something that could make a meaningful difference—not just for the environment, but for people.
That idea became Loop & Love.
Loop & Love is built on a simple belief: what we no longer need can become something valuable for someone else. Through our platform, pre-loved clothes are given a second life, reducing waste and encouraging sustainable fashion. In return, donors earn rewards that can be redeemed for beautiful handmade gifts created by talented local artists.
By bringing together thrifting, gifting, and community support, we aim to create a ripple effect of kindness—supporting conscious consumers, empowering artists, and spreading hope where it is needed most.
Our mission goes beyond sustainability. We are committed to donating 50% of our profits to cancer support foundations and initiatives, helping patients and families facing some of life's toughest challenges. The remaining profits will be reinvested into growing Loop & Love, allowing us to expand our impact, support more artists, and contribute to more cancer-related causes over time.
Every piece of clothing has a story. Every handmade gift carries love. Every purchase helps support local artists, promotes sustainable living, and contributes to a cause larger than ourselves.
Thank you for being part of this journey and helping us turn everyday choices into acts of kindness.
Every purchase carries a story, spreads love, and creates hope.
With gratitude,
Supritha Shetty
Founder, Loop & Love